1. What parties are involved

In this Cookie Policy, the following terms are defined:
ELF NV with registered office at Bredestraat 4, 2000 Antwerp, and enterprise number BE 1000.705.448.

‘User,’ ‘you,’ or ‘your’: Any natural person (B2C) or legal entity (B2B) that is or becomes in a contractual relationship of any kind with ELF through its online platform. ‘Law’: Article 129 of the Law on electronic communications, as amended by W 2012-07-10/04, Article 90, 017; (entry into force: 04-08-2012)  Ejustice

2. What are cookies, and why are they important?

Cookies are small text files that websites store on your computer or mobile device. They collect information about, for example, your website visits and device to improve the functionality and user experience of those websites.

Some cookies directly or indirectly collect personal data and are therefore privacy-sensitive. Hence, they fall under European and Belgian legislation. The use of cookies is regulated by the European Parliament and the Council of the European Union through the e-Privacy directive 2002/58/EC.

All EU member states have transposed that directive into national legislation. This implies that cookie use and legislation differ in each European country.

In Belgium, this is done through a modified version of Article 129 of the Law of June 13, 2005, on electronic communications.

We use cookies to improve the user experience on the website and to track your browsing behavior (e.g., the pages you visited and the time spent on those pages).

Cookies allow the website to ‘remember’ your actions or preferences over time. Most browsers accept cookies, but users can set their browsers to block or delete these cookies whenever desired.

Cookies make our website more user-friendly and allow us to better tailor our website to your interests and needs. They are also used to enhance the speed of your future activities and experiences on the website.

3. Which cookies does ELF use and for what purposes?

We use cookies to collect anonymously aggregated statistics that help us understand how our website is used and how we can improve our services.

Cookies usually contain the name of the website where the cookie came from, how long the cookie will remain on your device, and a value, which is usually a randomly generated unique number.

Some cookies will be deleted when you leave the website (so-called ‘session cookies’), while others will be stored on your computer or mobile device to help us identify you as a visitor to our website (‘persistent cookies’).


On the ELF website, four different types of cookies are used:

I. Essential cookies

Essential cookies are necessary to (better) operate a website, for example, cookies that manage page load times.

II. Functional cookies

Functional cookies gather information about visitors’ choices and preferences and provide the ability to remember and personalize language and other local settings.

III. Analytical or performance cookies

Analytical or performance cookies collect information about visitor behavior to measure the performance of the website in question and improve the user experience. Third-party cookies are cookies created by other parties (not by the website). Third-party cookies on our website include Google Analytics.

Google Analytics is a Google analytical tool that helps us understand how you interact with our website. The tool may use a series of cookies to collect information and report user statistics about the website without individually identifying visitors to Google.

IV. Targeting or advertising cookies

Targeting or advertising cookies track visitors’ (browsing behavior) to create customer or user profiles. These profiles are usually used to display relevant and personalized advertisements that match the interests of the associated users. Additionally, they are used to measure the effectiveness of advertising campaigns and conduct market analyses.

Below is an overview of the specific cookies used on the ELF website:

4. How can you manage or delete cookies?

You can manage or delete cookies at any time through your internet browser settings, allowing you to block certain or all cookies. Disabling cookies will limit the services we can offer and may affect your user experience.

Deleting cookies may require you to manually adjust your preferences each time you visit our website. For more information on managing and/or deleting cookies, refer to the browser operator’s documentation.

However, cookies and similar technologies do not allow systematic collection of data that could identify users of our website. They only help us improve the operation of our website, understand our users’ interests, and measure the effectiveness of our website content.

Due to legislative changes, all websites targeting certain parts of the European Union are required to seek your consent for the use or storage of cookies and similar technologies on your computers or mobile devices. This cookie policy provides you with clear and complete information about the cookies we use and their purpose.

Please read our Privacy Policy to understand the privacy rules applicable to the website. For further information about this Cookie Policy, you can also contact us.

For further information on deleting or blocking cookies, you can visit the following website:

https://www.aboutcookies

5. What cookies do we use on ELF.be?

Below, you can find an overview of functional and non-functional cookies used on our website:

  • _ga
    Google Analytics: Tracking statistics. Tracking how the User visits the website, aiming to improve services and online portals. This cookie is used to track the client identifier (clientID). Google’s Privacy Policy: link Expires after 2 years.

  • _gat
    Google Analytics: Tracking statistics. Tracking how the User visits the website, aiming to improve services and online portals. This cookie is used for anonymous visitor tracking. Google’s Privacy Policy: link Expires after an average of 1 minute and a maximum of 1 hour.

  • _gid
    Google Analytics: Tracking statistics. Tracking how the User visits the website, aiming to improve services and online portals. This cookie is used to track the client identifier (clientID). Google’s Privacy Policy: link Expires after a maximum of 24 hours.

  • _catAccCookies
    A cookie placed for the functional operation of the cookie policy. Expires after 1 hour.

  • lang
    A cookie placed for optimal website browsing experience. Expires after 1 month.

  • KCFINDER
    A cookie placed for optimal website browsing experience. Expires after closing the browser.

6. How can I manage my cookies

For browsers:

If you have any further questions about this Cookie Policy, please contact us